Ever since we were kids, clouds have been portrayed as villains, bringing the storm, the shadows and fear. Take, for instance, the most classic children's books, in which cloudy skies are often associated with darkness and evil. HPE is redefining what the word cloud means, by providing cloud solutions that are bringing positive change to everyone’s life. The brand is literally rewriting the Cloud story, which inspired us to reimagine one of the most iconic stories of all time:
The Wizard of Oz.
Posts into Letters
Instrument of Hope
THE WHO • PANIC AT THE DISCO • MIAMI HEAT • THE SPECIALS AKA • OKLAHOMA ON BROADWAY • BIG BAD VODOO DADDY • ARTURO SANDOVAL • BRIAN NEWMAN • KEYON HARROLD • MICHAEL FRANTI • THE REVIVALISTS • AMOS LEE • MATT CAPPY • BOBBY SHEW • RANDY BRECKER • TONY GLAUSI • GLEN FRIEDMAN • JOSH LANDRESS
In 2012, Brazil was chosen to host The Olympic Games, the World Cup and one of the biggest music festival in the world – all at once. Great times were coming. And Budweiser was coming, too. In order to break through the noise and consolidate the brand just in time for the events, we turned our concept into a song written along with the pop-star Will. I. Am. The single “Great Times” became a hit, topping the Brazilian charts for weeks. The campaign was so successful that Budweiser overtook it’s main competitor in less than 2 months. And the single “Great Times” became part of Will. I. Am latest album.
Since the release of Android Cupcake in 2009, Goggle has been naming each version of its mobile operating system after sweet treats. But for the first time ever, the company decided to name its leading software after a trademarked product: Kit-Kat. To celebrate the partnership between these two industry giants and promote the chocolate brand, we created a delicious digital campaign featuring the Android mascot having fun with the world-famous candy bar.